Magnetiq: the best alternative to Events by Launchmetrics
for delivering exceptional guest experiences
Magnetiq is an event management platform often considered one of the best alternatives to Events by Launchmetrics for teams managing high-profile events.
Events by Launchmetrics is Launchmetrics’ dedicated event management product and one of several products within the Launchmetrics broader platform. Launchmetrics, formed through the merger of Fashion GPS and Augure, combines media databases, influencer marketing, sample management, analytics, and event management into a single ecosystem — and it’s no surprise it has become a global leader in its space.
Magnetiq, by contrast, is focused exclusively on event management. That’s why some of our clients initially adopted Events by Launchmetrics but later found Magnetiq better aligned with their operational needs for managing events.
Here’s the case for Magnetiq vs Events by Launchmetrics.
1. Event management:
Exclusive focus on events vs Broader platform ecosystem
Both Events by Launchmetrics and Magnetiq support organizations throughout the core event-management journey, including guest lists, invitations, RSVPs, seating plans, check-in, event communications, and post-event reporting. The difference is not whether these capabilities exist, but where event management sits within the overall product offering.
Events by Launchmetrics is Launchmetrics’ dedicated event management product, one of several products within its broader platform.
Magnetiq, by contrast, is focused exclusively on event management. Our product, team, and support are all dedicated to the operational needs of high-profile events.
If event management is central to your success, Magnetiq is built around it — it’s our entire focus.
2. RSVP:
Customizable guest journeys vs Standard RSVP workflows
Both Magnetiq and Events by Launchmetrics allow event teams to send invitations, collect RSVP responses, and track attendance status. The difference lies in how much control organizers have over the guest experience after the invitation is sent.
Events by Launchmetrics provides RSVP pages and confirmation workflows that allow guests to confirm or decline their attendance. The RSVP process follows a predefined structure designed to support standard event workflows.
Magnetiq gives organizers full control over the RSVP journey. RSVP forms can be customized with additional questions, attendance options, waiting lists, deadlines, and approval workflows. Every step of the experience can be adapted to reflect the event’s branding, tone of voice, and operational requirements.
For many events, collecting a response is only part of the objective. Magnetiq helps organizations shape an RSVP journey that reflects their event, rather than relying on a standard workflow.
With Magnetiq, an RSVP is more than a yes-or-no answer — it’s the beginning of the guest experience.
3. Seating plans:
Beyond operational seating tools
Both Events by Launchmetrics and Magnetiq let teams create seating plans and assign attendees to seats.
Once the seating plan is in place, the resulting seating information may need to be reviewed or printed before the event, consulted by staff on site, or shared directly with guests.
Events by Launchmetrics supports event teams with a live digital seating chart in its mobile app, configurable seating-plan exports, and filtering by floor plan or section.
Magnetiq supports these core operational workflows too. In addition, it gives teams further options for communicating seating information directly to guests, including printable seating panels with guest lists organized by table and QR codes for self-service seating discovery.
A seating plan is more than an internal planning tool — Magnetiq gives you multiple ways to share seating information with guests.
4. Digital passes:
Wallet experiences vs QR codes
Digital passes have become much more than a way to validate entry. For many events, they are now part of the guest experience itself.
Events by Launchmetrics allows organizers to customize the appearance of QR codes used for invitations and check-in. Colors, shapes, and logos can be adjusted to better match the event’s branding.
Magnetiq takes a broader approach. Organizers can distribute personalized QR passes through Apple Wallet, Google Wallet, PDF passes, email campaigns, or direct sharing. Each format can be branded and configured independently.
Beyond visual customization, organizers can decide which information guests should see on their passes, including seating assignments, access credentials, and other event-specific details.
For premium events, the objective is not simply generating a QR code — it’s delivering a digital pass that feels like a natural extension of the event itself.
Digital passes are often the first event asset a guest saves on their phone. Magnetiq helps make that experience as polished as the event itself.
5. Check-in:
Automatic connectivity management vs Manual online/offline switching
Both Events by Launchmetrics and Magnetiq provide mobile check-in, QR code scanning, attendee search, and access to seating information.
Both platforms download event data to the device before check-in and can continue operating without an internet connection. Changes made offline are saved locally and synchronized when connectivity is restored.
The difference lies in how the transition between online and offline operation is managed. The Events by Launchmetrics iPad app allows users to manually select online or offline mode from the Settings menu. Magnetiq handles this transition automatically, continuing to operate offline when connectivity is unavailable and synchronizing activity once the connection is restored.
For teams managing multiple check-in points, automatic connectivity management removes a manual setup step and allows staff to focus on welcoming guests rather than managing connection settings.
When hundreds of attendees arrive in a short period of time, event teams should focus on people — not on manually switching between online and offline modes.
6. Pricing & Collaboration:
Collaboration at scale vs Per-user licensing
Both Magnetiq and Events by Launchmetrics provide sophisticated collaboration capabilities that allow multiple teams to work together on the same event. The difference is less about what teams can do, and more about how collaboration is packaged and priced.
Events by Launchmetrics serves a large global customer base and offers a structured enterprise environment.
Magnetiq was designed specifically around event operations. Our pricing model is tailored to the operational needs of each client, allowing organizations to involve the people they need — agencies, regional offices, internal stakeholders — without turning every additional participant into a separate budgeting discussion.
As events become more collaborative, every team member should have their own account, permissions, and activity history, allowing administrators to maintain visibility over who changed what and when.
Many organizations choose Magnetiq because they find its pricing model easier to align with the operational realities of managing events.
Successful events depend on collaboration. Your software should make it easier to involve people.
The best alternative to
Events by Launchmetrics
(formerly Fashion GPS)
for guest-centric events
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- Event management first: Exclusive focus on events vs Broader platform ecosystem
- RSVP: Customizable guest journeys vs Standard RSVP workflows
- Seating plans: Beyond operational seating tools
- Digital passes: Wallet experiences vs QR codes
- Check-in: Automatic connectivity management vs Manual online/offline switching
- Pricing & Collaboration: Collaboration at scale vs Per-user licensing